About Dazel

DAZEL was founded with a simple mission: reimagine childhood nostalgic favorites using wholesome, minimal ingredients.

When we couldn't find versions of our favorite childhood spreads that were both delicious and made with simple ingredients, we started creating our own at home. After friends, family, and our local community kept coming back for more, we knew we had something special.

Since launching, DAZEL has been shared with hundreds of customers through local markets and community events.

From the ingredients we choose to the flavors we create, every DAZEL product is inspired by the foods we grew up loving — reimagined with a simple, wholesome approach. We're excited to keep creating better-for-you versions of nostalgic favorites, one jar at a time.