Our Story

 

DAZEL was founded with a simple mission: to transform nostalgic favorites into wholesome alternatives made with clean, minimal ingredients that genuinely feel good to eat. We couldn’t find versions of our beloved childhood nut butter spreads that were both delicious and free from long unnecessary ingredient lists, so we started creating our own healthier twists at home. When friends, neighbors, and the local community kept coming back for more jars, we knew we were onto something.

We thoughtfully recreate childhood classics using only premium, simple ingredients - never compromising on flavor or quality. Our products are free from refined sugars, artificial preservatives, unnecessary fillers, and anything else that doesn't belong in real food. All of our spreads are naturally sweetened with dates, 100% plant-based, and crafted in small batches using just a handful of real ingredients. 

Our hazelnut cocoa butter and cashew almond butter are just the beginning. We’re already working on more reimagined favorites made the same way: simple ingredients, incredible flavor, zero junk.